How to Build a Pre-Launch Page That Actually Converts

# How to Build a Pre-Launch Page That Actually Converts Building a pre-launch page is one of the most crucial steps when validating your startup idea. But not all landing pages are created equal. Here is what separates high-converting pages from the rest. ## 1. Clear Value Proposition Your headline should immediately tell visitors what problem you solve. Avoid jargon. Be specific about the benefit. **Bad:** "Next-gen productivity platform for teams" **Good:** "Cut your meeting time in half with AI summaries" ## 2. Social Proof Matters Even before launch, you can build credibility: - Show waitlist numbers ("Join 2,500+ founders") - Display logos of beta testers or advisors - Add testimonials from early users ## 3. Urgency Without Being Pushy Create natural urgency: - Limited beta spots - Early-bird pricing for first 100 signups - Exclusive features for early adopters ## 4. Simple Email Capture Do not ask for too much information. Email is enough for a waitlist. Every additional field reduces conversions by 10-25%. ## 5. Mobile-First Design Over 60% of traffic comes from mobile. If your page does not look great on phones, you are losing more than half your potential signups. ## Key Takeaways 1. One clear message, one call-to-action 2. Build trust with social proof 3. Make signing up frictionless 4. Test and iterate based on data Ready to build your high-converting pre-launch page? Start with a clear value proposition and build from there.